AREVOT [white]

For this project, I fully embraced the art direction and visual direction, owning the creative vision from concept to final execution. AREVOT [white] is a summer sunset event hosted at Jellyfish Yerevan, and the identity needed to capture that specific feeling — the golden hour, the freedom, and the sense of everyone becoming part of one shared story. I built the visual direction around a warm, retro-tinted palette of oranges, creams, and dusty blues, anchored by a large gridded sun that instantly sets the sunset mood. The illustration style — reclining figures, palm silhouettes, cocktails, and beach umbrellas — leans into a laid-back, sun-soaked atmosphere while keeping a stylized, editorial edge. Typography was central to the direction: a bold, condensed display treatment for "AREVOT" paired with a fluid script for "white" creates contrast between structure and ease, mirroring the event's balance of energy and relaxation. The lineup lockup and information hierarchy were designed to stay clean and legible against the busy illustrated backdrop. Every visual decision — color, illustration, type, and composition — was made to reinforce a single cohesive mood, delivering a poster that functions both as promotional material and as a piece that embodies the identity of the event itself.